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Huawei launches its Honor 10 £399 flagship smartphone for 'selfie lovers' featuring AI cameras

Huawei launches its Honor 10 'iPhone X killer' for selfie lovers featuring AI cameras and an ultrasonic fingerprint sensor (and its £600 CHEAPER than Apple's rival device)

  • It has a 5.84-inch full HD display complete with a notch similar to the iPhone X
  • Its 24-megapixel front facing camera has facial recognition like Apple's Face ID
  • It also has a dual rear camera with 24-megapixel and 16-megapixel lenses
  • It's powered by Huawei's Kirin 970 processor, the same found in the P20
  • This is backed up by 4GB of RAM and either 64GB or 128GB of storage memory

By Tim Collins For Mailonline and Reuters

Published: 10:48 EDT, 15 May 2018 | Updated: 10:24 EDT, 16 May 2018

A flagship 'iPhoneX killer' smartphone launching today features technology to rival Apple's £999 ($999) device at a fraction of the price.

The new Honor 10 will set you back just £399 ($540), £600 ($800) cheaper than the handset, but is packed with a whole host of features to rival the high-end gadget.

That includes AI powered cameras, which feature facial recognition unlocking, as well as an ultrasonic fingerprint sensor. 

The device, which launched in China last month, goes on sale from 4pm BST (11am ET) today in the UK, France, Germany, Italy and Spain, with 21 additional international markets from Asia to Africa to follow.

Europe is key for the brand beyond China, because it has been banned from the lucrative US market based on unspecified national security concerns.

A flagship smartphone launching today features technology to rival Apple's £999 ($999) iPhoneX at a fraction of the price. The new Honor 10 (pictured) will set you back just £399, but is packed with a whole host of features to rival the best at the top end of the market
A flagship smartphone launching today features technology to rival Apple's £999 ($999) iPhoneX at a fraction of the price. The new Honor 10 (pictured) will set you back just £399, but is packed with a whole host of features to rival the best at the top end of the market

A flagship smartphone launching today features technology to rival Apple's £999 ($999) iPhoneX at a fraction of the price. The new Honor 10 (pictured) will set you back just £399, but is packed with a whole host of features to rival the best at the top end of the market

The new Honor 10, created by a sub-brand of Chinese tech firm Huawei, is aimed at the youth market and promises to pack many of the advanced features found in more expensive phones.

It has a 5.84-inch full HD display, complete with a notch design that will be familiar to fans of Apple's top of the range tenth anniversary iPhone.

Created with selfie takers in mind, it also sports a high resolution 24-megapixel front facing camera that features AI powered facial recognition capabilities.

Much like the iPhone X's Face ID, this will let you unlock the Android gadget using just your faceprint.

It also has a dual rear camera equipped with 24-megapixel and 16-megapixel lenses that feature object recognition software for better quality shots.   

Its AI system can take on the Google Pixel 2, with more than 500 supported scenarios - including people, places and items.

This enables its cameras to identify and focus in on the subject of a shot, letting users capture more professional looking images.

Smart editing software means you can polish up existing photos.

Its front camera is also equipped with smart software, which optimises facial details and detects over one hundred facial points to pixel-level accuracy, for better solo and group selfies.

It also supports a range of lighting effects, including the much sought after bokeh achieved on SLR cameras, which lets you blur out parts of the background or foreground.  

HOW DOES THE HONOR 10 SMARTPHONE COMPARE TO APPLE'S IPHONE X?

Honor 10 

Display: 5.84-inches, complete with notch

Processor: Huawei Kirin 970 octa-core

RAM: 4GB

Storage: 64GB or 128GB

Battery: 3,400 mAh

Front camera: 24 megapixels

Rear camera: Dual 24 and 16-megapixel

Price: £399 (not available in the US) 

 iPhone X

 Display 5.8 inches, complete with notch

Processor A11 Bionic

RAM 3GB

Storage 64GB or 256GB

Battery 2,716mAh

Front camera: 7 megapixels

Rear camera: Dual 12 and 12 megapixel 

Price: £999 ($999) 

The Honor 10 includes a 5.84-inch fullHD display, complete with a notch design familiar to Apple fans. Created with selfie takers in mind, it also sports a high resolution 24-megapixel front facing camera
The Honor 10 includes a 5.84-inch fullHD display, complete with a notch design familiar to Apple fans. Created with selfie takers in mind, it also sports a high resolution 24-megapixel front facing camera

The Honor 10 includes a 5.84-inch fullHD display, complete with a notch design familiar to Apple fans. Created with selfie takers in mind, it also sports a high resolution 24-megapixel front facing camera

The Honor 10 also comes with an ultrasonic under-glass fingerprint sensor, a new technology in edge to edge phone displays.

The handset is powered by a Huawei Kirin 970 octa-core processor, the same found in the firm's P20 Pro top range smartphone.

It also features the same Android operating system 'skin' as found on the handset, known as EMUI 8.1, which comes with additional navigation, privacy, and gesture features not found in Google's stock version of Android Oreo.

This is backed up by 4GB of RAM and either 64GB or 128GB of storage memory to hold your images, apps and files.

The Honor 10 comes with a 3,400 mAh battery that should provide you with charge for two days on a single charge. Its Super Charge mains adaptor promises to give you 50 per cent charge withing 25 minutes. 

It unique glass design is made with 15 layers of 3D glass on the back, which displays a colourful radiance from every angle, in both natural light and shade.

The device, which launched in China last month, is powered by a Huawei Kirin 970 octa-core processor, the same found in the firm's P20 Pro top range smartphone
The device, which launched in China last month, is powered by a Huawei Kirin 970 octa-core processor, the same found in the firm's P20 Pro top range smartphone

The device, which launched in China last month, is powered by a Huawei Kirin 970 octa-core processor, the same found in the firm's P20 Pro top range smartphone

It also features the same Android operating system 'skin' as found on the handset, known as EMUI 8.1, which comes with additional navigation, privacy, and gesture features not found in Google's stock version of Android Oreo
It also features the same Android operating system 'skin' as found on the handset, known as EMUI 8.1, which comes with additional navigation, privacy, and gesture features not found in Google's stock version of Android Oreo

It also features the same Android operating system 'skin' as found on the handset, known as EMUI 8.1, which comes with additional navigation, privacy, and gesture features not found in Google's stock version of Android Oreo

The Honor 10's unique glass design is made with 15 layers of 3D glass on the back, which displays a colourful radiance from every angle, in both natural light and shade
The Honor 10's unique glass design is made with 15 layers of 3D glass on the back, which displays a colourful radiance from every angle, in both natural light and shade

The Honor 10's unique glass design is made with 15 layers of 3D glass on the back, which displays a colourful radiance from every angle, in both natural light and shade

Huawei, which owns Honor, is targeting Europe with the new smartphones, which cost half of what premium phones from rivals Samsung and Apple, as it attempts to build a fanbase in the region. 

The US government has levelled privacy charges against both the firm and its rival ZTE, excluding it from selling in the country,

In a written statement George Zhao, President of Honor, said: 'We believe the recipe of success is simple - providing consumers with a really good product.

'That's what we work hard for everyday at honor. But we don't just stop at making a good product. We want to co-create a new lifestyle with young people worldwide. 

'We listen to them, bounce ideas around with them, and cheer for them. They are our inspiration.' 

Much like the iPhone X's Face ID, the Honor 10 will let you unlock the Android gadget using just your faceprint (artist's impression)
Much like the iPhone X's Face ID, the Honor 10 will let you unlock the Android gadget using just your faceprint (artist's impression)

Much like the iPhone X's Face ID, the Honor 10 will let you unlock the Android gadget using just your faceprint (artist's impression)

Its front camera is also equipped with smart software, which optimises facial details and detects over one hundred facial points to pixel-level accuracy, for better solo and group selfies 
Its front camera is also equipped with smart software, which optimises facial details and detects over one hundred facial points to pixel-level accuracy, for better solo and group selfies 

Its front camera is also equipped with smart software, which optimises facial details and detects over one hundred facial points to pixel-level accuracy, for better solo and group selfies 

It also supports a range of lighting effects and smart editing software means you can polish up existing photos
It also supports a range of lighting effects and smart editing software means you can polish up existing photos

It also supports a range of lighting effects and smart editing software means you can polish up existing photos

Huawei smartphones have been gaining market share in Europe from regional market leader Samsung of South Korea, even while being forced to fend off rising competition from Chinese rivals like Xiaomi and OnePlus and a revived Nokia phone brand.

'Huawei has had an open goal in Europe,' said Peter Richardson, an analyst with smartphone market research firm Counterpoint Research.

'Now with Xiaomi coming in to the region, Huawei has a big thorn in its side,' he said. The two smartphone vendors are arch-rivals in China as well as fast-growing India.

'Until now it enjoyed a relatively benign competitive environment in Europe, while market leader Samsung has not been very dynamic in the mid-range segment,' he said. Huawei moved into Europe with its Honor line of phones three years ago.  

The Honor 10 also has a dual rear camera equipped with 24-megapixel and 16-megapixel lenses equipped with object recognition technology (pictured)
The Honor 10 also has a dual rear camera equipped with 24-megapixel and 16-megapixel lenses equipped with object recognition technology (pictured)

The Honor 10 also has a dual rear camera equipped with 24-megapixel and 16-megapixel lenses equipped with object recognition technology (pictured)

HOW THE IPHONE X COMPARES TO OTHER MODELS 
Specification iPhone X iPhone 8 iPhone 8 Plus Galaxy Note 8 Galaxy S8 Galaxy S8 Plus
Display 5.8 inches 4.7 inches 5.5 inches 6.3 inches 5.8 inches 6.2 inches
Resolution 2436 x 1125 1334 x 750 1920 x 1080 2960 x 1440 2960 x 1440 2960 x 1440
Processor A11 Bionic A11 Bionic A11 Bionic Snapdragon 835 (2.35GHz and 1.9GHz, octa-core) Snapdragon 835 (2.35GHz and 1.9GHz, octa-core) Snapdragon 835 (2.35GHz and 1.9GHz, octa-core)
RAM 3GB  2GB 3GB  6GB 4GB 4GB
Storage 64GB, 256GB 64GB, 256GB 64GB, 256GB 64GB, 128GB, 256GB 64GB 64GB
Rear camera 12 megapixel, 12 megapixel (wide) 12 megapixel 12 megapixel, 12 megapixel (wide) 12 megapixel, 12 megapixel (wide) 12 megapixel 12 megapixel
Front camera 7 megapixel 7 megapixel 7 megapixel 8 megapixel 8 megapixel 8 megapixel
Battery 2,716mAh  1,821mAh  2,691mAh  3,300mAh 3,000mAh 3,500mAh
Water protection IP67 IP67 IP67 IP68 IP68 IP68
Weight 0.38 pounds 0.33 pounds 0.45 pounds 0.43 pounds 0.34 pounds 0.38 pounds
Dimensions (in.) 5.65 x 2.79 x 0.30 5.45 x 2.65 x 0.29 6.24 x 3.07 x 0.30 6.40 x 2.94 x 0.34 5.86 x 2.68 x 0.31 6.28 x 2.88 x 0.31
Starting price $999 $699.0 $799.00 $930 $749.00 $849.00
Misc. Face ID scanner Wireless charging Wireless charging S Pen, Iris scanner, USB-C, wireless charging Iris scanner, USB-C, wireless charging Iris scanner, USB-C, wireless charging

Huawei and Xiaomi have been grabbing share from Samsung in the region's market for mid-range smartphones as well as from smaller brands such as TCL's Alcatel, Sony and LG, according to first-quarter data published by market research firm Canalys.

Samsung, which accounts for roughly one-third of Europe's smartphone shipments, saw its growth decline by 15 per cent during the first quarter. Apple, with 22 per cent of smartphone shipments, saw growth decline by five per cent by the same measure.

Huawei captured 16.1 percent of the market as its shipments jumped 39 per cent, Canalys said. Newer entrant Xiaomi snatched 5.3 per cent of the regional market, while and HMD Global's revived Nokia phones grabbed 3.5 per cent.

Huawei is the world's number three smartphone vendor, with 11 per cent of the global market in the first quarter, according to Strategy Analytics. More than one-third of Huawei phone shipments are under its Honor brand, the research firm said

The new Honor 10 (pictured), created by a sub-brand of Chinese tech firm Huawei's is aimed at the youth market and promises to packs many of the advanced features found in more expensive phones
The new Honor 10 (pictured), created by a sub-brand of Chinese tech firm Huawei's is aimed at the youth market and promises to packs many of the advanced features found in more expensive phones

The new Honor 10 (pictured), created by a sub-brand of Chinese tech firm Huawei's is aimed at the youth market and promises to packs many of the advanced features found in more expensive phones

Compared to Apple iPhone X (pictured), the Honor 10 is £600 but packs strikingly similar features
Compared to Apple iPhone X (pictured), the Honor 10 is £600 but packs strikingly similar features

Compared to Apple iPhone X (pictured), the Honor 10 is £600 but packs strikingly similar features

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